Lush Cosmetics which is one of the famous and trendy soaps brands these days says that they will be quitting all social media platforms. They are going to quitting Facebook, Instagram, TikTok, and even Snapchat on Friday, in order to draw their audience’s attention to how all these social media are affecting and damaging people’s mental health.
On Monday, the company made an official announcement that all its social media accounts will be deactivated on November 26, which is right the day after Thanksgiving, as it is the time when most other brands and shops pump up their social media activities and presence so that their sale can rise during the holiday season.
Lush, has more than 900 stores worldwide, which includes 240 across the United States and Canada. They also said that will be off social media platforms and won’t activate their account back until all these platforms ensure a safer environment for their users.
Lush is well known for its cruelty-free and organic bath bombs, shampoos, and soaps, but other than that, Lush also actively supports all the environmental and social causes such as Black Live Matter, fighter against deforestation and they promotes sustainability to its 6,59,000 followers on Instagram, 2,75,000 followers on Twitter and more than 1 million followers on Facebook.
You’d be surprised to know that this isn’t the first time that Lush, which is a brand favored by both Millennials and Gen Z, trying to quit social media. The company tried to do something like this back in 2019 with its UK accounts by saying that “It was tired of fighting with algorithms and wanted to talk directly with its customers.”
However, the latest initiative comes at a time when social media companies are facing even more scrutiny about how their platforms may be contributing to mental and physical health difficulties, particularly among young people.
Facebook is currently in the midst of what could be the most serious crisis in its 17-year history, as a result of issues with hate speech and misinformation that have been amplified on the platform.
“As an inventor of bath bombs, I pour all my efforts into creating products that help people switch off, relax and pay attention to their wellbeing,” Jack Constantine, chief digital officer, and product inventor at Lush cosmetics, said in a release.
“Social media platforms have become the antithesis of this aim, with algorithms designed to keep people scrolling and stop them from switching off and relaxing.”
The company expressed the expectation that social media platforms will establish tougher best practice guidelines in the future. Lush has stated that it will remain active on Twitter and YouTube.