“Squid Game” has been trending a lot these days. It has set off to own Hollywood-centric game, trying to explain how or guess why a South Korean drama that had literally no fanfare has now become one of the Netflix’s biggest series. Netflix is billing Squid Game as possibly their “biggest show ever.”
One thing is pretty clear after binge watching all the nine episodes, the answers probably can’t be narrowed down go any single factor but rather a multi-ledges array of the show and characters. They include the thrill of audiences discovering a concept which doesn’t need the help of pointy-headed critics; the dystopia of “Black Mirror” style familiar children’s games turning deadly; and a greater appetite in the US for the content which is internationally produced, as evidenced by the Oscar success of the South Korean film “Parasite” in 2020 and the popularity of other Netflix shows from overseas such as “Lupin.”
There’s nothing so unique about “Squid Game” that would make it so trending on the social media platforms, it has become so trending now that media outlets, can’t really afford to ignore it.
Instead, Hwang Dong-hyuk, the writer-director, has what actually done is, he served old wine in a new bottle. Seen that way, “Squid Game” offers a visually arresting variation on themes that have been seen so many times before, such as exploiting the class divide and with the rich essentially preying on the poor and destitute — at a time when the audience may be more receptive to that message.
As is so often the case, timing, packaging, and platform (i.e Netflix’s 200 million+ subscribers) have all come together to create “an organic fandom,” as one executive told NBC News.
As noted by Vulture, one of the shows on Netflix named ‘Nevertheless’, which is also a South Korean drama, took off with few advance reviews and there was hardly any marketing in the U.S.