“Squid Game” continues to saturate global culture and streaming charts, with YouTube being no exception.
According to a new report from content analytics firm Vobile, the Netflix original has surpassed HBO’s juggernaut “Game of Thrones” on the platform, earning 17 billion views across a range of long and short form videos as of Wednesday.
Official trailers and clips from the series, fan recreations of iconic moments, real-world challenges inspired by the plot, and even narration of user-generated video games based on the property have all contributed to the staggering viewership (found on services like Roblox).
“In ten years looking at YouTube, we’ve never seen anything quite like this,” Jared Naylor, vice president of audience development at Vobile, told Variety. The firm tracks and analyses how intellectual property is shared and appropriated in the digital world. ViacomCBS, NBCUniversal, and Lionsgate are among the clients.
Vobile estimates that 129,000 videos, including traditional longform YouTube clips and their TikTok competitor YouTube Shorts, contributed to the 17 billion views. These videos have received 533 million views and 533 million engagements (likes, dislikes and comments). In comparison, “Game of Thrones” took a decade to build a fan base, whereas “Squid Game” has only been on the air for about eight weeks. With 420,000 uploaded videos and an estimated 233 million engagements, “Thrones” has received 16.9 billion views and 420,000 engagements.
The animated “Pro Squid Game Players Be Like,” which imagines skilled players breezing through the show’s challenges, is one of the most successful clips. As of Wednesday, the video had 94 million views. These clips are far more joyful than the actual content of “Squid Game,” in which destitute citizens compete in schoolyard games for a large cash prize at the risk of being brutally killed.
The creator of “Squid Game,” Hwang Dong-hyuk, confirmed on Tuesday that a second season is in the works at Netflix.